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Big C,Little C,Howard,and Me:Approaches to Understanding Creativity
Creativity Research Learning
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2015/4/27
This essay, which highlights some of the major contributions that Howard Gardner has made to creativity research, contrasts his approach to my own. While he analyzed cases of "Big C" (world-renowned c...
Achieving Competitive Advantage in Insurance Industry: The Impact of Marketing Innovation and Creativity
Marketing Innovation Creativity competitive advantage
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2011/6/1
In order to achieve new gains for its stakeholders and fulfill their needs and requirements, organisations must continuously search for the development of its product and services through marketing in...