搜索结果: 1-2 共查到“教育学 Word-of-Mouth”相关记录2条 . 查询时间(0.046 秒)
Development of Word-of-Mouth Elasticity Measures for Tourism Product Categories
Tourism Product Categories Word-of-Mouth Elasticity Logic Purchase Drivers
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2013/2/20
This study examines the influence of word of mouth (WOM) on eight tourism products by applying economic elasticity theory to understand the relationship between behavioral outcomes and target elements...
Understanding Word-of-Mouth in Counterfeiting
Counterfeiting Word-of-Mouth Tie Strength Purchase Drivers
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2013/2/19
Counterfeiting is a significant and growing problem in both growing and well developed countries. Since the promotion of counterfeits cannot use public media, it is interesting to investigate how peop...