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The mother’s gaze and the model child: Reading print ads for designer children’s clothing
designer children’s clothing model child
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2014/10/20
This audience analysis considers how two groups of mothers, one affluent and mostly white and the other low-income and mostly of color, responded to six print ads for designer children’s clothing. I a...
Don’t Smile for the Camera: Black Power, Para-Proxemics and Prolepsis in Print Ads for Hip-Hop Clothing
Black Power Para-Proxemics Prolepsis
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2014/10/20
While much has been written on marketing to children, there remains a curious gap in the literature concerning marketing through children. This study considers print ads for three brands of hip-hop cl...
Measuring Readership: Print and Web Together
The World Association of Newspapers Print Web
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2007/2/28