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Inter-functional Market Orientation Between Marketing Departments and Technical Departments in the Management of the New Product Development Process
Marketing Departments Technical Departments New Product Development Process
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2009/7/15
The marketing concept states that firms who first determine and then satisfy customer
needs should realize superior performance. Market orientation (MO) operationalizes the
marketing concept and i...
Organizational Climate Antecedents to the Market Orientation of Cross-Functional New Product Development Teams
organizational Climate Antecedents Market Orientation Cross-Functional
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2009/7/15
The relationships between organizational climate variables and the three components of
market orientation are tested to investigate if the findings published by Jaworski and
Kohli (1993) are confi...