搜索结果: 1-5 共查到“管理科学与工程 Marketing”相关记录5条 . 查询时间(0.093 秒)
Unleashing The Power Of Marketing
marketing management General Electric Co. transformation of the company's marketing department
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2011/10/15
The article examines marketing management at General Electric Co. (GE). The transformation of the company's marketing department into an integral part of product development, product management and st...
How Top Management's Social Capital Fosters the Development of Specialized Marketing Capabilities: A Cross-Cultural Comparison
cross-cultural research marketing capabilities social capital
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2011/10/6
The main purpose of this research is to investigate the role of top management's social capital as a microlevel origin of four specialized marketing capabilities: pricing, product development, distrib...
Role of Relationship Marketing in Competitive Marketing Strategy
relational exchanges emotional well being trust profitability partnering
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2009/12/1
Competitive Marketing Strategy (CMS) has relationship marketing (RM) as one of the
key functionality in enhancing business performance. RM is defined as the identification,
establishment, maintena...
How Religion Has Embraced Marketing and the Implications for Business
Religion Marketing the Implications for Business
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2009/12/1
Religion, in many respects, is a growth industry. One particularly successful
manifestation of this growth is the megachurch, defined as a Protestant church with at
least 2,000 weekly attendants....
Inter-functional Market Orientation Between Marketing Departments and Technical Departments in the Management of the New Product Development Process
Marketing Departments Technical Departments New Product Development Process
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2009/7/15
The marketing concept states that firms who first determine and then satisfy customer
needs should realize superior performance. Market orientation (MO) operationalizes the
marketing concept and i...