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An empirical study of new product development in a small company: case study of a veterinary firm
small company product development veterinary products
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2009/12/1
This paper discusses a proposal of structuring of a new product development (NPD) process in a small company producing veterinary medicines. The purpose of this new structure is to enhance the company...
Measuring the Emotional Quality of Products: How Entrepreneurial Firms Can Efficiently and Effectively Improve New Product Development Practices
entrepreneurship product development innovation emotions
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2009/12/1
It is essential for small, entrepreneurial firms with limited resources to adopt very
efficient and effective new product development practices. This paper introduces a system called Emogram that ca...