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Marketing Process Reengineering within a Romanian Software Company Focused on the Implementation of a Freelancing Strategy
Software Industry Marketing Process Reengineering Freelancing Competitive Intelligence
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2013/2/23
This paper examines several possibilities regarding the implementation of the marketing process reengineering within a Romanian software company. Specifically, it argues that freelancing implementatio...
Customer complaints as a source of customer-focused process improvement: A constructive case study
customer orientation process improvement complaints
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2008/11/11
Process-based thinking commonly focuses on enhancing the efficiency of processes, while it is often criticized for not paying enough attention to the customer. This paper argues that customer complai...