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Gender Construction in Advertising Discourse: The Adaptationist Perspective
gender construction advertising discourse adaptation pragmatic presupposition
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2014/6/16
With the development of economy, the advertising industry has become more and more prosperous. So far, advertising discourse has been researched from various perspectives. Unlike others, this study fo...
On the Pragmatics of Hortatory Subjunctive in Italian Business Letter Discourse
Hortatory subjunctive politeness politic behavior business letter modality
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2009/8/5
This paper is a pragmatic account of the use of the Italian hortatory subjunctive in business letter discourse. According to traditional descriptions of the Italian subjunctive mood which mostly focus...
Homophobic Discourse：A ‘Popular’ Canadian Example
Homophobic Discourse Popular’ Canadian Example
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2009/5/27
Homophobic Discourse: A ‘Popular’ Canadian Example。