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Immigrant Perceptions of Advertising amid Acculturation Levels, Stress and Motivation
immigrants attitudes toward advertising acculturation the third-person effect
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2014/10/17
A media studies survey was conducted among university graduate students to study immigrants' attitudes toward advertising under various acculturation conditions. A total of 358 valid responses were co...
Google Joins World Newspaper Advertising Conference
World Newspaper Advertising Conference
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2007/2/2
Rob Jonas, Senior Strategic Partner and Development Manager for Google, has just been added to the programme of the World Newspaper Advertising Conference & Expo, to be held in Zürich, Switzerland, on...
IAPA blasts withdrawal of official advertising from Argentine paper
The Inter American Press Association IAPA
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2006/10/30
MIAMI, Florida (October 24, 2006)—The Inter American Press Association (IAPA) today expressed concern at what it called a reprisal and an act of discrimination against the Misiones, Argentina, newspap...
Insights Into Interactive Advertising
Advertising Publishing
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2006/10/12
Internet advertising revenues are accelerating, but how does internet advertising really work? Publishers and on-line newspaper executives looking for insights will find them from one of the world’s l...