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Economic Analysis of the Modern Textiles & Clothing Market within the Process of Final Completion of the ACT/WTO Agreement
European Union globalization foreign trade decorative textiles
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2009/6/17
The aim of the paper is to present main tendencies in global and European textile and clothing trade and competitive position of different regions and products especially Far East of Asia countries in...
The Ability to Build a Brand in the Single European Market for the Polish Sportswear Sector
Polish sportswear market brand strategy management
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2009/2/17
Integration with the European Union is connected with the necessity to adjust Polish
light industry to function in the common market, which mostly requires enhancing the
competitiveness of products....
Poland’s Trade Policy and Its Changes in the Context of European Integration – Consequences for the Protective Clothing Market
trade policy Community customs tariff protective clothing market
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2009/2/16
By accepting the EU’s ‘acquis communautaire’ applying to common trade policy, Poland has become a party to all international customs and trade agreements concluded by the Community. The replacement of...
Specialist Market Analysis Methods and the Strategic Decision-Making Process in the Polish Clothing Companies
clothing BCG matrix comparative advantage sources of competitive advantage
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2009/2/13
A company should base its strategic decisions on an assessment of its market position. Such assessments require specialist research methods to be applied, consistent with the goals pursued. One such t...
The Polish Textile Sector and its Competitiveness on the Single European Market, with Special Emphasis on Blankets, Travelling Rugs and Towels
European Single Market blankets and travelling rugs kitchen cloth
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2009/2/11
The aim of the paper is an analysis of the Single European Market based on selected products: cotton and man-made blankets and travelling rugs, towels and kitchen cloth. The analysis is prepared on th...
Shopping Patterns of Older Consumers in Slovenian Clothes Market
older consumers clothes social activity professional activity
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2009/2/11
The purpose of the research presented in this paper was to describe the clothes buying patterns of older consumers in Slovenia. We collected the results of 271 older clothing consumers through multipl...
Strategic attitudes in the global textiles market: the case of a South European cluster
textiles strategic types innovation SME
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2009/2/11
In recent years, the textile and clothing (T/C) industry in the EU has suffered difficult times, with declines in production and employment and an increase in the trade deficit. The case of Spain, the...
Characteristics of the Polish Textiles and Clothing Market
european textiles market single market comparative advantage
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2009/2/9
With the admission of a group of Central and Eastern European countries to the Community a new economic reality was created for the textile industry. The new Single Market players may become competiti...
Development of Medical Textile Market
textiles Global Harmonisation Task Force categories medical textiles
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2009/2/8
The aim of this paper is to present the harmonisation of the global medical textile market and the categories of medical textiles based on their applications. The paper also contains an analysis of so...
Brand Strategy in the Clothing and Textile Market
brand, brand strategy marketing instruments clothing and textile industry
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2009/2/8
In today’s market economy, which is characterised by a very changeable environment and strong, intense competition caused mainly by enlarging globalisation, it is becoming more and more difficult for ...
Development Prospects of Polish Protective Clothing Market after 1 May 2004 - Threats and Opportunities
protective clothing market globalisation marketing strategies single European market
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2009/2/8
This article attempts to analyse the emerging opportunities and threats connected with the new environment in which Polish enterprises started to operate after 1 May 2004. It also presents the conclus...
Rules Governing Marketability of Goods in the Single European Market - the Protective Clothing Market
Single European market protective clothing market certification
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2009/2/6
The single European market, with its free movement of goods, puts product safety and quality
at the top of the agenda. Many of the requirements laid down in international standards, directives and ot...
Marketing Strategies in the Single European Market and the Global Market of Textile and Clothing Products
textiles clothing marketing strategies European Single Market global market
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2009/2/6
The aim of this paper is the presentation of some marketing strategies for textiles and clothing products in the global and European Single Market. This presentation is based on conditions for the com...