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Research of Female Consumer Behavior in Cosmetics Market Case Study of Female Consumers in Hsinchu Area Taiwan
Lifestyle Variable Demographic Statistics Variable Product Attribute Mean-End Chain Consumer Behavior
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2013/2/23
The rapidly changing social situation in the latter part of the 20th century, such as revolutionary movement for women’s equal rights, significantly affects the women consumer behaviors as well as imp...
Is the Need to Evaluate a Real Consumers’ Need?
scale NES evaluate
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2009/9/25
Evaluation is defined as the assessment of the positive and/or negative qualities of an object, which is assumed to be among the most pervasive and dominant human responses. Individuals constantly nee...