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Applying virtual simulation in automotive new product development process
product development process virtual simulation physical prototype computer aided design (CAE)
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2009/12/1
The objective of this paper is to analyze the impact of virtual simulation use on Product Development Process (PDP). A comparative analysis was made between PDP “Traditional Model”(a name used specifi...
Inter-functional Market Orientation Between Marketing Departments and Technical Departments in the Management of the New Product Development Process
Marketing Departments Technical Departments New Product Development Process
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2009/7/15
The marketing concept states that firms who first determine and then satisfy customer
needs should realize superior performance. Market orientation (MO) operationalizes the
marketing concept and i...
Organizational Climate Antecedents to the Market Orientation of Cross-Functional New Product Development Teams
organizational Climate Antecedents Market Orientation Cross-Functional
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2009/7/15
The relationships between organizational climate variables and the three components of
market orientation are tested to investigate if the findings published by Jaworski and
Kohli (1993) are confi...