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The Companion Community: How Car Producers Promote Hybrid Car Consumption
Companion Community Car Producers Hybrid Car Consumption
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2011/6/9
Consumption communities and brand communities do not exist in a vacuum. Rather,
they are part of an encompassing social system made of multiple interacting
communities. The recognition of this great...
"I Like It, But How Do I Know if It's Any Good?": Quality and Preference in Wine Consumption
Quality and Preference Wine Consumption
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2010/1/15
This study explored the relationship between quality perceptions and preferences in the context of wine consumption. Interviews and ‘focus tastings’ were used to elicit information from Australian win...
Australia, Alcohol and the Aborigine: Alcohol Consumption Differences Between Non-Indigenous and Indigenous Australians
Australia, Alcohol and the Aborigine Alcohol Consumption Non-Indigenous and Indigenous Australians
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2010/1/15
While Australia was colonised by settlers with a strong dependency on alcohol and strongly established behaviours associated with its consumption, the indigenous inhabitants had no experience with thi...
Consumption and the Ideal Life
Consumption the Ideal Life
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2010/1/15
This article explores individuals’ beliefs of what constitutes an ideal life. The objective was to provide insight into the extent to which the consumption of goods and services factors into perceptio...
Understanding Materialistic Consumption: A Terror Management Perspective
Materialistic Consumption A Terror Management Perspective
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2010/1/15
This study adopted terror management theory (TMT) to explore why people engage in
materialistic consumption. By using survey data from a representative sample of the U.S.
adult population, the inf...
Understanding Materialistic Consumption: A Terror Management Perspective
Materialistic Consumption A Terror Management Perspective
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2011/6/9
This study adopted terror management theory (TMT) to explore why people engage in
materialistic consumption. By using survey data from a representative sample of the U.S.
adult population, the influ...
Australia, Alcohol and the Aborigine: Alcohol Consumption Differences Between Non-Indigenous and Indigenous Australians
Australia Alcohol Consumption Non-Indigenous Indigenous Australians
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2011/6/9
While Australia was colonised by settlers with a strong dependency
on alcohol and strongly established behaviours associated with its
consumption, the indigenous inhabitants had no experience with
...
"I Like It, But How Do I Know if It's Any Good?": Quality and Preference in Wine Consumption
quality perceptions preferences wine consumption
font style='font-size:12px;'>
2011/6/9
This study explored the relationship between quality perceptions
and preferences in the context of wine consumption. Interviews and
‘focus tastings’ were used to elicit information from Australian w...