Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams     chief marketing officer  control  decision  hierarchy  influence  integration       font style='font-size:12px;'> 2011/10/6

Some chief marketing officers (CMOs) are more powerful than others. The authors investigate the drivers and outcomes of this phenomenon using a hierarchical measure of power for the CMO in the top man...

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Consumer Exit, Voice, and ‘Power’ on the Internet     Consumer Exit  Voice  ‘Power’ on the Internet       font style='font-size:12px;'> 2011/6/9

This paper proposes a new conceptualization of Hirschman’s (1970) exit and voice theory in the light of discussions about rising consumer power on the Internet. Exit and voice, in this context, are ...

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